Market competition and media performance：Examining the local news of Taiwan’s three major newspapers
碩士 === 國立交通大學 === 傳播研究所 === 96 === Using the structure-conduct-performance model as the theoretical framework, this study examined the relationship between market competition and the local news performance of the three newspapers in Taiwan. This study identified five types of news market in acco...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76758078654578912174 |
| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 96 === Using the structure-conduct-performance model as the theoretical framework, this study examined the relationship between market competition and the local news performance of the three newspapers in Taiwan.
This study identified five types of news market in accordance with the degree of market competition, and purposely selected ten cities and counties in Taiwan as different news markets. Using the method of content analysis, this study analyzed three-week local news of the five kinds of markets.
The data analysis shows that the findings in general are congruent with the predictions of SCP model.
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