An empirical study of the influence of supplier characteristics and relationship quality on purchase intention — The case of electronic industry
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 96 === This study aims to survey the influence of supplier characteristics and relationship quality on the buyers’ purchase intention in electronic industry. Furthermore, it also examines the moderating effects of switching cost toward the correlation between re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70974023930503770944 |