Digital cable TV's problem and the strategy to solve these problem

• Main Authors: Cheng-Lin Chu, 朱政霖
• Other Authors: Chi-Kuo Mao
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/31529788556274607921

碩士 === 國立交通大學 === 經營管理研究所 === 96 === Telecom and TV industry’s digitization is the trend of global, and it’s our government policy, too. Government Information Office announced digitization project in 2002，but six years passed away, the penetration of digital cable TV is still 2.1%, it represents Taiwan’s digital process is falling behind other country and revealing that we have lots of problems on getting digitization moving. Government Information Office held a forum to discuss the digital cableTV’s problems in 2004, National Communications Commission commissioned Taiwan Institute of Economic Research to research the cable TV’s industry and business strategy in 2006, Media Partners Asia analyzed digital cable TVs situation in 2008. This study would combine the above-mentioned reports and documents relative to this topic, generalize digital cable TV’s problems and bring up the strategy to solve these problems. The results of the study are generalizing digital cable TV’s problems to politic dimension, law dimension and market dimension, and uses HFC construction to bring out the strategies of supply and demand dimension. Supply dimension’s strategy is what policy instrument that our government should adopt to enhance cable TV operators’ investments. Demand dimension’s strategy is how cable TV operators make consumers switch analogy cable TV to digital cable TV.