A Scale Development of Salespeople Helping Behavior—A Case of the Life Insurance Industry
碩士 === 國立交通大學 === 管理科學系所 === 96 === During the interaction between salespeople and customers, salespeople will provide extra-role assistances for their customers regardless of reciprocation. The higher the degree of interaction is, the higher the frequency of extra-role assistance that sales...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76701843258240107660 |