A Study on the Mobile Phones Purchasing Behavior and Market segmentation of Students of Lifestyle Segmentation – An Example from College Students in HsinChu Area
碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 96 === Due to the fast-developed technology and rapid economic growth in recent years, a highly consumer society is developed and students have higher consuming ability gradually. Some products are very popular among students. For example, PC, mobile phone, scoo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00684799514376189755 |