The study of relationship between organizational collaboration, casual ambiguity and new product development performance

• Main Authors: Nai-wei Liu, 劉乃維
• Other Authors: Ming-ji Lin
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/11714831831114923811

碩士 === 國立中央大學 === 企業管理研究所 === 96 === In the light of RBV, organizations should persistently accumulate their core competencies to approach sustainable competitive advantage. The competency which has the most crucial characteristics is imitative. According to literatures, causal ambiguity is the most effective way to prevent the competency from imitation. Furthermore, organizations focus on accumulation of the competency and gain outside knowledge derive from collaboration. This research finds the relationships between collaboration, causal ambiguity and new product development. We attempt to figure out two questions: first, how does organizational collaboration, causal ambiguity affect NPD performance ？ Second, how does causal ambiguity affect the relationship between collaboration and NPD performance？Interviews and questionnaires will be developed and administered to a total of 500 manufactures from a list of the largest Taiwanese manufactures (2006) which was published by China Credit Information Service, LTD. Descriptive statistics and an analysis of OLS regression will be conducted for testing hypothesis. Therefore, we expect to provide not only an empirical study to examine collaboration and causal ambiguity, but also a net influence of NPD performance on the counter points about causal ambiguity. We attempt to open the powerful black of causal ambiguity, and bridge the gap between collaboration, causal ambiguity and NPD performance in the previous literature. The results shows: 1. Organizational collaboration can advances new product development performance. 2. New product development performance can be improved by increasing competitor ambiguity or decreasing manager ambiguity. 3. Causal ambiguity will affect the relationship between organizational collaboration and new product development, and it will has different effect in different level of organizational collabotation.