Glocal Advertising Strategy - Content Analysis of Coca-cola’s Television Advertising
碩士 === 國立中央大學 === 企業管理研究所 === 96 === Previous research discussed the practice of total standardization or adaptation issue of international advertising. Fewer articles discussed glocal advertising strategy. Glocal approach, which integrates global and local strategy in world market place, can be app...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83820817804930683099 |