By using the way of merge company to advance its competitive:AUO

• Main Authors: Hung-Sen Lin, 林宏聲
• Other Authors: HMHsieh
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/2585t8

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 96 === AUO was formed in September 2001 by the merger of Acer Display Technology and Unipac Optoelectronics Corporation. In April 2006, AUO merged with Quanta Display Inc. In addition, AUO acquired (company name) in March 2005, Taiwan biggest and world fifth biggest CCFL supplier, then in August 2006, acquired (company name), thus entered LED packaging industry. Those consolidations by AUO focus on TFT-LCD panel industry including upstream suppliers and competitors. How can AUO achieve his goal? My research is to analyze Taiwan TFT-LCD panel industry and the industry competitiveness. By investigating the strategies of vertically integrating upstream suppliers and downstream sales, and the advantages through consolidation strategy, my research try to find out if the correlation between consolidation and company competitiveness exists. The result shows that there is a positive correlation between consolidation and company competitiveness. Still, this conclusion needs further proof.