Embed Service in Manufacturing: Facilitate New Product Development with Collaborative E-Commerce Systems in Semiconductor Foundry Industry

• Main Authors: Chieh-min Chou, 仇介民
• Other Authors: Jen-ming Chen
• Format: Others
• Language: en_US
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/91383034953987502180

博士 === 國立中央大學 === 資訊管理研究所 === 96 === The trend of vertical disintegration in semiconductor industry promotes more and more collaborative e-commerce systems (ECS) for interchanging business information and facilitating efficient communication between the specialized firms. Given the industrial reality that the integrated circuit (IC) implementation requires integration of both sophisticated design and manufacturing knowledge, which are usually possessed by individual firms, for completing new product development (NPD). Hence, services to facilitate the inter-organizational collaborative activities become an important competitive weapon to differentiate a company from others. Since such services and related ECS to support and deliver them are still not very clearly understood, this study proposes a two-stage research design to address the research questions. At the exploratory study stage, we will invite several senior managers to conduct a focus group study for identifying the services that are critical to successful collaborative NPD practice. Besides, we also conduct a survey study to realize the value of service perceived by foundry customers and the value drivers behind the respective service. At the confirmatory study stage, we conduct a case study on a leading foundry and collect data from the real system usage and transactional records to test the hypotheses we posit. The research results show that respective service can provide perceived value to collaborative NPD through different value drivers. All kind of ECS usage is positively correlated to collaborative NPD performance while the design collaboration system usage has the largest impact. The ECS usage effect to the fabless is larger than to the IDM and the effect to the eastern company is larger than to the western company. This study suggests a foundry should provide customer with different e-commerce services by its type and location. The ECS should be developed to fit the corporate strategy and to reinforce the specific value drivers of delivered services for increasing the customer’s perceived value.