The factor of trust in blog marketing

碩士 === 國立中央大學 === 資訊管理研究所 === 96 ===   Nowadays blog marketing has newly developed as a marketing model. Due to absence of trust and tediousness of marketing cliches, consumers are reluctant to all kind of official marketing campaigns. Thus blog has become a brand new marketing channel. As an inform...

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Bibliographic Details
Main Authors: Shih-Ju Huang, 黃世儒
Other Authors: Shau-Mei Li
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/06148729782059055843