The factor of trust in blog marketing
碩士 === 國立中央大學 === 資訊管理研究所 === 96 === Nowadays blog marketing has newly developed as a marketing model. Due to absence of trust and tediousness of marketing cliches, consumers are reluctant to all kind of official marketing campaigns. Thus blog has become a brand new marketing channel. As an inform...
Main Authors: | Shih-Ju Huang, 黃世儒 |
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Other Authors: | Shau-Mei Li |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/06148729782059055843 |
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