An Analysis of the Development Strategies of a Container Liner－The Case of a Taiwan-based Liner in the China Marke

• Main Authors: CHIN HUNG, 洪盡
• Other Authors: Cheng-Kiang Farn
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/49624133137310727956

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 96 === With its rapid growing economy, China has become the foucus for anyone interested in the marine transportation industry. In 2007, 19% of the world’s sea cargo is destined to China and 20% of the world’s total container cargo is shipped from China. In terms of total throughput, China has become the largest market in the world in marine and container transportation . China’s entry into the WTO and the accompanying trade growth has created many opportunities for ocean transportation. Most of the world’s martime carriers started to focused on the China market. Each has its own unique commercial advantages and respective political niches associated with varios governments’ economic policies vis a vis China. Political issues prevented Taiwan-based carriers from establishing branch offices in China, and only representative offices through a third party country are permitted, Thus business development has been closely tied to each individual shipping agents’ abilities . The currently anticipated development of direct trading between Taiwan and the mainland China opens up new opportunities for the carriers. The thesis attempts to examine the current trends in the growth of the China shipping market, and to propose development strategies for a small business scale Taiwan-based carrier. These strategies will be compared with those of Yang Ming Martime Corporation, a Taiwan-based carrier with good reputation, which is ranked among the world’s top 20 container carriers. The various strategies Yang Ming has employed examined as a basis of our proposal.