| Summary: | 碩士 === 國立嘉義大學 === 教育學系研究所 === 96 === A Study on the Relationship Between School Marketing Strategies Applied at Elementary Schools in Chia Yi County and Parent’s School Satisfaction
Chung-Cheng-Tsow
Graduate Institute of Elementary and Secondary Education in
National Chiayi University
Abstract
The purpose of this study was to address the relationship between the application of school marketing strategies and parent’s school satisfaction in elementary schools in Chia- Yi County. The study adopted the questionnaire investigation method. According to school size, the 296 valid subjects were randomly chosen from the elementary school educators and children’s parents. Two scales were used for the investigation:“The Questionnaire of Application of School Marketing Strategies” and “The Questionnaire of Parent’s School Satisfaction”.
The major findings of the study are as follows:
1. “People strategy” was most frequently used. Parents were most satisfied with school’s “administration and services”.
2. The “promotion strategy” were most frequently used at the medium-larger size schools and the municipal schools , while the “place strategy” was most frequently used at the remote schools and the district schools.
3. Parents with education under junior high school were more satisfied with school’s “environments and equipments”, parents with education above collage were more satisfied with “student’s performance”.
4. Marketing strategies applied at elementary schools and parent’s school satisfaction were not highly related.
Keywords: School marketing strategy, School satisfaction
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