The Study of the Effect of Customer Satisfaction and the Trust on Loyalty: An Empirical Study of Personal Financial Management in Banking Industry
碩士 === 國立東華大學 === 企業管理學系 === 96 === Along with the drastic competition in business environment, the enterprise will seek long term close business relationship with their customers as more important part so as to stable and secure its profitability. In another words, management concept is gradually c...
Main Authors: | Yu-Yen Tu, 杜玉燕 |
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Other Authors: | Wen-Hai Chih |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/r9tsg8 |
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