| Summary: | 碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 96 === Title of Thesis: Competitive Advantages in Photovoltaic Industry in Taiwan - Take an Example of “Motech” Company
Number of Pages: 98
Graduate School and University: Graduate School of Business Administration, National Dong-Hwa University
Category of Abstract and Graduation Time: Thesis for Master Degree, The Second Semester, and 2008 Academic Year.
Name of Student: Hu, Ken-Ti
Adviser: Dr. Chen, Tser-Yieth Dr. Chih, Wen-Hai
Abstract
Oil prices are continually rising, the global ‘Go-Green’ trends created by environmental protection, and energy-conservation movements have been very constant in recent years, increasing the number of business opportunities for the renewable energy industry in Taiwan’s energy market. The improvements made in semiconductor technology and the industry's development in Taiwan, are only two of the many advantages that show the potential for the country’s industry in renewable energy. In the global Photovoltaic industry, Taiwan is one of the most competitive industries in the global market. It is worth examining the competitive advantages in Taiwan’s PV industry by analyzing the company "Motech", since it has become the sixth largest solar cell manufacturer in the world. By analyzing "Motech" we can identify the company's competitive advantages and explore the factors that determined its success and also its future challenge.
We start our research by highlighting the key characteristics of the PV industry. After analyzing the demand and supply requirements of the PV industry, we can identify its key success factors. Then after a brief introduction and then analyzing the strategy of “Motech”, we can start to identify the company's competitive advantages by analyzing the company’s unique positioning and resources, and comparing those with the above-mentioned key success factors of the PV industry. The main discovery of this research and its main points include: (1)The grasp of key raw materials which is a focal point; (2)Importance of cost and technology; (3)The fact that the solar cell industry in Taiwan still gives priority to foreign sales; (4)The trend of vertical integration.
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