| Summary: | 碩士 === 南華大學 === 資訊管理學研究所 === 96 === In recent years, the network technology progresses fast, information which people need increases day by day. It is fantastic if industries and companies make a good use of Internet to advertise. However, the traditional Internet advertisements such as mobile phone, E-mails or pup-up ads , are still in the state of chaos, and lack of a central union system, customers may be easily confused and ignore these ads. In order to solve the problem of low click through rate (CTR), and to arrest customers'' interests, this paper proposes a Internet Advertisement Information System（IAIS）to build a trustful and efficient advertising central system to combine information from different industries and companies. IAIS builds an information system to act as a complete platform. When users start to search, the information center will connect related industries or companies rapidly, and offers the information which matches the users'' taste and demand. In addition, IAIS provides a solution to increase the CTR of Internet advertisement.
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