APPLYING FUZZYANALYTIC HIERARCHY PROCESS TO EXPLORE A MANAGEMENT STRATEGY APPLICATION OF BALANCE SCORECARD IN PRIVATE UNIVERSITY

• Main Authors: Li-hsin Liao, 廖利鑫
• Other Authors: Hsin-kuang Chi
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/32086250585960398931

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 96 === 　　According to the Ministry of Interior, the birth rate in Taiwan reduced from 13.8% to 9% from 2000 to 2006 in Taiwan. The Ministry of Education also indicated that the number of Taiwan’s students reduced from 5,384,926 to 5,287,226 from 2003 to 2006. Students reduced about one hundred thousand during this period. The number implied that Taiwan is facing a reduction of enrollment rate in colleges. Therefore, if schools want to increase their enrollment rate in the future, they must have better organizational performance to attract students to join them. 　　 　　This research applied Fuzzy Analytic Hierarchy Process to explore an application of Balance Scorecard in Private University. The result showed Customer Perspective（33.03%）is the most important factor, and the second is Internal Business Processes Perspective（27.23%）, and the third is Financial Perspective（21.03%）, and final is Learning and Growth Perspective（18.73%）. 　　 　　In addition, the first seven strategies targets respectively are, "Enhances operational income", "Build great image", "Improvement teaching resources", "Promotion teaching quality", "Reduce operational cost", "Promotes the teacher quality and the specialized ability", "Enhances the students'' achievement". According to the result, constructs the Balance Scorecard and strategy map for private university and it will provide for the correlation education unit to develop in the future.