The Fantasy World of Cyber KUSO Group--A View of Rhetorical Criticism

• Main Authors: Wei-yu Hsiao, 蕭惟友
• Other Authors: Ben-ray Jai
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/01769283142909356843

碩士 === 南華大學 === 教育社會學研究所 === 96 === 　　This is a preliminary research from the perspective of epistemology, and it intends to portray the growing process for the culture of social group. By using a theoretical framework which combines Symbolic Convergence Theory / Fantasy Theme Analysis assisted with context symbol analysis produced by internet group, it attempted to investigate the meaning of internet group cluster formation from KUSO culture and the possible formation of group consensus. Using “Gamer.com Fun Video Game KUSO Edition” as research subject, this study collected exceptional articles from the social group section on its website and context from the other representative discussion area to analyze the developmental process of opening, competitive, and collective symbolic descriptive strategies. 　　 　　The research findings showed that, a structural connection may be discovered from the scattered symbols produced by groups. Groups construct two types of rhetorical visions such as “Good KUSO means a creative overthrown for a laugh from audiences” and “A joyful paradise stage for internet citizens” to form the basic belief, spirits, and principle for action by members of “Gamer.com Fun Video Game KUSO Edition”. It is helpful for the internal group gathering and infectious communication, which means a strengthening and imitating effect for group cognition. 　　 　　However, the main research limitations are as follows. Due to the limitation of rhetorical analysis, the group gathering vision that is constructed is not necessarily useful in explaining situation of online gathering and meaning for the other KUSO social groups. Next, the type of context that is studied may cause the difference of rhetorical results. Based on the analysis of written context, this study lacks the other type of context (such as pictures and video/audio context) for analysis; thus, the vision and effect constructed by the other type of context cannot be understood. Finally, the context analysis cannot conclude the correlation between group vision and the background of Internet viewers. 　　 　　Therefore, it is suggested to incorporate more non-written context analysis, further in-depth interview on Internet visitors in social groups, and management perspective for internet social groups, so that follow-up studies for internet social groups may be improved.