A Study on Celebrity Endorsements for Non-Profit Organization
碩士 === 南華大學 === 非營利事業管理研究所 === 96 === The motivation of this thesis is to promote Philanthropy activities by Celebrity endorsement for Non-profit Organization (NPO). This study compares with the differences of condition and Mechanism between Profit Organizations and Non-profit Organizations, and a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07699680799534573303 |
