The Relationships among Corporate Identity System, Corporate Image and Customers’ Behavior Intention－A Case Study of China Airlines
碩士 === 高雄餐旅學院 === 旅遊管理研究所在職專班 === 96 === With the multiple developments of aviation industry, good corporate image plays a key factor on the competition. Many researches point out that corporate image affects consumers’ choice of airlines; meanwhile, corporate identity system (CIS) also distinguishe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/08506573760855369866 |