The Relationships among Corporate Identity System, Corporate Image and Customers’ Behavior Intention-A Case Study of China Airlines
碩士 === 高雄餐旅學院 === 旅遊管理研究所在職專班 === 96 === With the multiple developments of aviation industry, good corporate image plays a key factor on the competition. Many researches point out that corporate image affects consumers’ choice of airlines; meanwhile, corporate identity system (CIS) also distinguishe...
Main Authors: | Tzu-Yi Li, 李慈怡 |
---|---|
Other Authors: | 陳光華 |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/08506573760855369866 |
Similar Items
-
The relationships among service quality, customer satisfaction, and repurchase intention in airline services:MIAT Mongolian Airline Corporation
by: Gerelmaa Zorigtbaatar, et al.
Published: (2014) -
The Relationships among Corporate Social Responsibility, Corporate Image and Consumer Behavior Intention- A Case Study of an Airline Company
by: Hui-Chen Cheng, et al.
Published: (2014) -
The Study of Airline Corporate Image Affects the Choice Behavior of Airline Passengers
by: Yuan-Yi Chang, et al.
Published: (2007) -
The study of airline corporate image and customer loyalty
by: Lin Kun Te, et al.
Published: (2004) -
The Relationship among Service Quality, Corporate Reputation and Customer Satisfaction of the Airlines.
by: CHAN, YAN-RU, et al.
Published: (2015)