A Study of Insurance Salesperson''s Purchase Intention in Investment Oriented Insurance －An Application on the Theory of Planned Behavior and Anchoring Effect
碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === Besides applying “Insurance” to provide essential existence armor, contemporaries anticipate that they possess more opportunities of capital appreciation to resist inflation effectively. Furthermore, consumers seek to identify actually themselves with whole pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/792y25 |