The Impact of Price Framing on Impulsive Buying Behavior - An Empirical Study on Prospect Theory
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Price bundling is prevalent in the marketplace. The results of price bundling research bases on the prospect theory are inconsistent. Bases on the prospect theory, this study examined the impact of four different price bundling frames on consumers''...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23505341037786136077 |