Under the stochastic demand for deteriorating items retailer dynamic pricing with complement the search

• Main Authors: Jian-Nan Lu, 盧建男
• Other Authors: Liang-Tu Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/01996364240929658922

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === The paper mainly considers a retailer who sales deteriorating items about the price and quantity with deteriorating items, assumption with two periods of the planning horizon. Besides, we consider a single product which is subject to continues decay and a demand which is a function of price and quantity. An inventory model of periodical stocktaking allow the selling price and can freely decide to rise or fall, in order to respond to the product life cycle which is demand or supply on the market. This research tries using dynamic programming to demonstrate the model and solves with the number research. Also use a data to deal with the condition of the character and the adjustment of the research price of strategy structure. The numerical result shows that the solution generated by the flexibility policy outperforms that by the fixed policy in maximizing discounting profit.