The activation and reproduction of enjoying leisure and tourism on Rukai tribe culture of Taiwan aborigine--Take Pingtung County Wutai Township as an example

• Main Authors: KUEI, Hung-chi, 歸鴻吉
• Other Authors: TU, Feng-hsien
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/17661597893869471150

碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 96 === The study is to research “the activation and recurrence of Taiwan Aborigine, the Lukai’s tribal culture in leisure and tourism industry---take Wutai Township, Pingtung County for example”, hoping to understand the status quo, crises and junctures in such development by way of investigation, observation, interview, literature collection and analysis. According to all the data disposed, the conclusions are as follows: I. As to the activation and recurrence of the Lukai tribal culture: 1. The Lukai in Wutai Township emphasizes how to make traditional culture rooted in the local area and its heredity. 2. The products of leisure and tourism industry in Wutai are manifold, ingenious and delicate. II. In the aspect of Leisure agricultural industry 1. Adroitly capitalize on local agricultural products to create additional values and increase the revenues for the tribal men. 2. Since the dimensions of tillable fields are so small and most of them located on steep areas, the development of leisure agri-business has been limited. III. Cultural leisure agri-business 1. Wutai Township is full of Lukai tribal culture and still holds its traditional savors, but due to the impact of religion and Han Culture, such kind of culture and tradition has been changing. 2. Since parts of Lukai’s festivals are seasonal, the cultural tourism in Wutai weights more in introducing tourists to visit the relief ateliers and personal studios in the communities. IV. Ecological tourism 1. The inhabitants bear ecological wisdoms, the consensus and capacity of everlasting management, autonomy and self-supporting for ecological environment. 2. They could develop some thematic activities such as a trip of adventurous exploration and an experience of hunting. V. In the aspect of marketing strategies 1. It’s no wonder that the tourists seldom want to purchase since each restaurant and artifact shop which sales touring products is cabined and the variety of merchandises are limited. 2. The development of leisure and tourism industry is ill-impacted by short of funds and banks always allow the dealers few sums of loans. VI. The predicament of activating and reviving Lukai tribal culture in Wutai 1. Limited by various official regulations, innate limitations of natural environment and short of fund as well as manpower, the layout and management of leisure and tourism in Wutai is finite. 2. The funds given to personal studios and ateliers by government are so scarce and the breadth of Wutai Township is so large that the sequel developments are restricted. VII. The impacts of leisure and tourism industry 1. Impact on economic: (1) The industry could increase the incomes and employment of Wutai residents. (2) It might decrease the labors Wutai residents supplied to other industries. 2. Impact on social and culture: (1) It could enhance tribal identification and centripetal-ism by exploiting activities to understand the local culture and its beauty. (2) The inter-exchange and understanding among diverse cultures would inspire the local culture and folk custom to change. 3. Impact on resource and environment: (1) The natural and humanistic environment get protected and developed everlastingly by such kind of exploitation. (2) But over-development might bring a havoc that heavily destroys the ecology. VIII. The directions Wutai Township could develop (1) Wutai could emphasize the different ethic zest Lukai tribal borne to develop their leisure and tourism industry. (2) It could lay out plans to develop various professional areas combined with leisure and tourism. According to the conclusions yielded by this study, the author presents some suggestions in terms of the ways should government, dealers, community and residents do as follows: I. Suggestions for the government 1. The government should reinforce the education of aboriginal timbers for such industry, so as to resolve the problems of higher education and employment. 2. The outdated regulations and administrative prescriptions for leisure and tourism that are disadvantageous for the aboriginal precincts to develop such kind of industry should be modified as quickly as possible. 3. The government should positively lay out plans for “three exchanges” across the Strait so as to prosper the tourism and create tremendous opportunities of employment, then enhance the economic development for the aboriginals, win out backwardness and prevent stigma in the future. II. Suggestions for the folk associations in the community 1. It should inspire the Lukai tribal men to be self-approved and identified with their own ethnic culture and cultivate the enthusiasm and consideration for their communities so as to promote the development of culture, leisure and tourism. 2. It should combine with church and capitalize on the natural landscapes, and humanistic resources, increase domestic resources as well as take advantage of the special aroma in the tribal tradition to develop a kind of psychic trip. III. Suggestions for the dealers and residents 1. They should build up communal consensus and scent out the traits as well as the everlasting predisposition of leisure and tourism industry so as to create the vital opportunities for tribal development and employment, therefore promote the social-economic status of the residents. 2. They should lay out multiple, safe and thematic plan of leisure and touring activities, so as to provide more various choices for those who love to enjoy leisure and touring activities. Keywords: Taiwan aborigine、 Lukai tribal culture、 leisure、tourism、 activation、 recurrence、 Pingtung County、Wutai Township