Management and Subsidiary Demand of Hakka Culture Creative Industry in Taiwan Liu Dui

• Main Authors: YA-JU YANG, 楊雅筑
• Other Authors: SHIAN-SONG LAI
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/34002123246529911758

碩士 === 國立屏東科技大學 === 客家文化產業研究所 === 96 === With developing progressively of Culture Creative Industry, paid attention to gradually for the culture creative industry' management situation and subsidiary demand. The purpose of this study was to investigate the Hakka culture creative industry management and subsidiary demand in Taiwan Liu Dui. The measurement applied in this study, and the statistical methodologies included descriptive statistics analysis, Chi-Square test, t-test, and one-way ANOVA analysis .The findings were as following: 1.At present the Hakka culture creative industry business type is manage alone and Modigliani is mostly of under new Taiwan dollar of 500,000 yuan. Manage the motive of the Hakka culture creative industry is mostly of interest and ideal. 2.There are marketing tactics that the industry often uses: explain the meeting, network marketing, the Hakkas activity promoting, give a discount, advertising is single, video-information media, direct selling, diversification of the products, strengthen the characteristic of the products and package design. The differences of various the Hakka industry had no different in the effect of sales. 3.At present the industry business predicaments: consumers reduce gradually, it is difficult to open up, the cost is too high, short of hands, technological passing on, price war, professional knowledge, marketing tactics, plan the shop and commodity packaging. The differences of various the Hakka culture creative industry had no difference performance in business predicaments. 4.Technological and innovating is the greatest need, and secondly is the image and designing in the Hakka culture creative industry. The Hakka culture creative industry subsidiary demand is affected by the different background variables, in which there exist differences in the four background variables of rank, ages, education standard, and various industry. But sex, different ethnicities, marital statuses would not evidently influence.