| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Since the 《The Interim Measures for Administration of Chinese-foreign Joint Venture and Cooperative Medical Institutions》came effective in year 2000, several Taiwanese firms invested their capital in, which became the pioneers of investing in PRC’s medical markets. Given the distinctive characteristics only possessed by medical organizations, combined with PRC’s medical environments, policies and conditions are far different from those of Taiwan’s, investing in PRC would pose as a unique challenge. This thesis discusses medical environments and competitions with policy, industry and competition points of view in order to serve as a reference to medical firms willing to invest there.
This research applies qualitative methods, focusing on the specialty and meanings of data. This study served interviewing experts and gathering secondary data (books, newspapers, periodicals, theses and dissertations, websites and governmental publications) as the foundation and concludes with suggestions for current/potential investors.
This study has discovered that Taiwanese firms which also invest in PRC were not entered there due to financial reasons, other factors are relatively dominant. Several ambiguous rules regarding cooperation between two firms lay in current regulations, which may pose as a major threat to Taiwanese firms. In addition to a higher public-to-private medical firm ratio, local governments’ fiscal conditions – which are related with public hospitals – made things worse for private firms to live. Human resources employed by Taiwanese medical firms, on the other hand, are generally sourced from local regions. Yet major differences lay between the methods of training medical professionals and the ratio between doctors and nurses. In addition, salaries of the professionals are relatively low in PRC, thus kick-backs are generally accepted as a “normal income” to them. These differences are challenges for the Taiwanese firms to operate there. In this research, one could discover that medical environments in PRC are complicated and filled with risks. Firms must truly understand the objectives and capacities of their own when considering investing in the industry there. Locations are as well important in assuring the firm''s success.
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