| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === This research tries to observe an advertizing printing company’s business model and understand the interaction between different policies implemented on the company by System Dynamics. Futhermore, building Management Flight Simulatior can let one simulate the situation and policies to find the effective policies.
After the simulation and the evaluation, we find that if the company only pays attention to marketing but didn’t make efforts on the employees’ training, it will block the company’s growth, and the manager always ignored this problem. However, if we only make efforts on training the employees or hiring new employees, it will be just a waste of money in the long run. Therefore, the manager should enlarge his thinking boundary, and considerate not only marketing but training, and even many other policies, and the most important is their interaction, at appropriate time.
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