Valuing Resale Price Maintenance: Using the Real Options Approach
博士 === 國立中山大學 === 財務管理學系研究所 === 96 === Manufacturers use resale price maintenance (RPM) for a variety of reasons. In a conventional market setting, when factory price is fixed, profit is maximized by ensuring the lowest possible retail price. The higher retail price ensured by RPM mean a lower quant...
Main Authors: | Guan-ru Chen, 陳冠儒 |
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Other Authors: | Miao-ling Chen |
Format: | Others |
Language: | en_US |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/t7924k |
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