An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-

An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-

碩士 === 國立中山大學 === 傳播管理研究所 === 96 === none

Bibliographic Details
Main Authors: Ying-jung Lin, 林瑩蓉
Other Authors: Chen,I-Heng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/2y4nqp
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spelling ndltd-TW-096NSYS53750422018-05-17T04:28:45Z http://ndltd.ncl.edu.tw/handle/2y4nqp An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City- 以整合行銷傳播理論分析港灣城市行銷策略之運用-以高雄市為例- Ying-jung Lin 林瑩蓉 碩士 國立中山大學 傳播管理研究所 96 none Chen,I-Heng 陳以亨 2008 學位論文 ; thesis 101 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中山大學 === 傳播管理研究所 === 96 === none
author2 Chen,I-Heng
author_facet Chen,I-Heng
Ying-jung Lin
林瑩蓉
author Ying-jung Lin
林瑩蓉
spellingShingle Ying-jung Lin
林瑩蓉
An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-
author_sort Ying-jung Lin
title An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-
title_short An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-
title_full An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-
title_fullStr An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-
title_full_unstemmed An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-
title_sort analysis and application of integrated marketing communication theory in port city marketing strategy -the case of kaohsiung city-
publishDate 2008
url http://ndltd.ncl.edu.tw/handle/2y4nqp
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