An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-

An analysis and Application of Integrated Marketing Communication theory in port city Marketing Strategy -The Case of Kaohsiung City-

碩士 === 國立中山大學 === 傳播管理研究所 === 96 === none

Bibliographic Details
Main Authors: Ying-jung Lin, 林瑩蓉
Other Authors: Chen,I-Heng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/2y4nqp

Similar Items

Similar Items