Word-of-Mouth Effect of Travel Blogs: A Perspective from Elaboration Likelihood Model
碩士 === 國立臺北商業技術學院 === 商學研究所 === 96 === In recent years, Weblog (or blog) has attracted a lot of attention from both practitioners and academics. Many individuals keep diaries, photos and video clips on their blogs and sometimes get comments from friends, classmates or net-surfers. Surprisingly, few...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50692424699728983609 |
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