The institutional strategies and responses to international student recruitment- Taking the Dutch Universities as an example

• Main Authors: Ching-tzu Yang, 楊靜子
• Other Authors: Li-Chuan Chiang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/93630481112369988825

博士 === 國立臺南大學 === 教育經營與管理研究所 === 96 === “Internationalization” of higher education in the global context is seen as one approach to change the structure and function of the universities for responding to the challenges related to the globalization of societies, economy and labor markets. The internationalization of higher education has become a core strategy of higher education institutions (HEIs) over the world. Particularly, international student recruitment of HEIs has been being one of developmental, important and functional international activities. Moreover, HEIs in Taiwan can’t successfully recruit international student and has arisen some related arguments. Under the above-mentioned background, this research is mainly to investigate the institutional strategies and responses to international student recruitment of higher education in the Netherlands. In addition to literature review and document analysis, this study is not only through pilot online-questionnaire survey to explore the general picture of international student recruitment in 13 Dutch research universities but also by means of making interviews with key actors in five case universities to understand the external background, internal operation, the quality assurance, and the driven factors of successful international student recruitment. Besides, the strategies of international student recruitment are compared not only among five Dutch case universities but between the Netherlands and three other European countries. Via this research which was done in the Netherlands for almost one year, this research indicates as well the implications with respect to the institutional responses to international student recruitment, and the reflection of international student recruitment for HEIs of Taiwan. The major findings of this research are: 1. The Dutch Universities recruit international student mainly by means of expanding the international university networks. Besides, the Dutch universities set a specific and independent unit, adjust the mode of management, revolute admission policy, provide the best service for international students and positively learn marketing for international student recruitment. The Dutch Universities recruit international student from European and Non-European countries respectively by different approaches. 2. Among the five Dutch case universities, their differences of international student recruitment are caused more by the external factors than by the internal organizational strategies and operation. 3. The coherence of the policies and strategies of between institutional, national, and supranational level helps the Dutch Universities control the quality of international education in the Netherlands. However, the Dutch Universities don’t have an institutional mechanism of quality assurance for international student recruitment. 4. The international student recruitment of the Dutch universities is mainly affected by political factors and the promotion of educational quality is the most important purpose for them to recruit international students. In fact, the percentage of international student market shared by the Netherlands is low. That is because the Dutch international education is not unique enough to do marketing and has its limitation on international student recruitment. ” Maintaining good quality of education”, “expanding the international university network”, and “to make the Dutch Universities better-known” are the driven factors of successful international student recruitment in the Netherlands.