產品相似性與品牌寬度對新聞品牌延伸產品評價之影響:新聞品牌強度的干擾效果
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 96 === The competition for current internal news media industry is intense. Due to the trend of micro profit, there are more and more news media companies begin to use brand extension strategy with existing news brand to increase their revenue. However, news media act...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35907052754369214123 |