Member Stability as a Signal of New Product Quality: An Example of Financing Decision of Hollywood’s Sequel Movies
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 96 === Movie industry is an example of a typical “experience product” market. The pre-consumption quality of such a product is difficult to assess without actually viewing the movie. In distinguishing between sellers of high- and low-quality products before consumptio...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vhyqj2 |