| Summary: | 碩士 === 國立臺灣師範大學 === 教育政策與行政研究所 === 96 === Recently, the educational budget allocated to each university has almost been reduced because the increasing of the number of university in Taiwan. It seriously affects the quality of higher education. So, it is a trend that the public universities must raise funds for their expenditure. when the universities have to generate cash by themselves, fund-raising is the most flexible in generate cash ways for school manager. Apparently, how to develop the raising tactics and skill or manage funds well, it affects the schools’ management effect, quality, and loyalty. In sum, to be a healthy fund-raising manage system almost become more and more important for universities.
The main purpose of this study is to explore the operation of fund-raising, and an university school is chosen as the research subject for case study. There are five main purposes of this study: (1) to understand the status quo of the operation of in the school; (2) to explore the positive values of fund-raising operation; (3) to analyze the obstacles and problems encountered in the operation; (4) to find out the way to promote the operation performance. Finally, based on the findings and discoveries obtained from this study, conclusions and suggestions are offered for educational administration authorities, school administrators and school staffs.
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