A Case Study-The Effects Of Market Orientation And Launch Proficiency On The Product Advantage–Performance Relationship
碩士 === 國立臺北大學 === 企業管理學系 === 96 === Previous studies indicate that product advantage is strongly related to product performance, with market orientation and launch proficiency act as moderating factors. In the dynamic world of business & global competition, organization must create new products...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58316753185025817440 |