A Study on the PEPSI Model and Customer Switch Intention: A Case of Commercial Banks
碩士 === 國立臺北大學 === 企業管理學系 === 96 === In recent years, the globalized and liberalized financial marketing promote the domestic banks got vigorous development. Because it’s very hard of the domestic banks’ competition at this moment, they prefer to improve the service quality instead of cutting pricing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30876346592812710438 |