Practice of Creative Text ：A Study of Contemporary Adult’s Illustrated Books and the Concept of Illustrization Marketing

• Main Authors: Chia-Hsin Hsueh, 薛家欣
• Other Authors: Te-Jen Lien
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/55315784686493570164

碩士 === 國立臺中技術學院 === 商業設計研究所 === 96 === With the transition of the culture, the widely adapted Capitalism, and the critical influence of the mass media, people tend to spend on popular arts more than ever, and we thrust for the world of actual images. Adult’s illustrated book, due to its unique characteristic of entertainment, not only brings a huge impact to the publication industry, but also affects greatly in consumer’s taste. In recent years, resulting from the trend brought by Jimmy’s illustrated books, reading a book with pictures and drawings is no longer a “kid’s only.” Besides the fact that adult illustrated book introduces an emotion-driven type of design, it contributes to the phenomenon of aesthetic life seeking. Marketing in multi-format/content, the popular adult illustrated products represent another opportunity of commercial design, and they also reflect the characteristic of post-modernization. This study realizes the in-depth implication and culture recognition of adult’s illustrated products by focusing on the concept of Illustrization Marketing. This study, in addition to the elaboration above, explicates modern cultural consumption and multi-format development. New marketing strategy, derived from the concept of Illustrization, is discovered. The motive of this study is to realize: (1) the evolvement of contemporary adult’s illustrated books and the cultural definition; (2) the products of contemporary adult illustration and consumer reaction under the sense of post-modern consumption; (3) the analysis and the conclusion of multi-format publication derived from adult illustration creativity, realization of the advantage of Illustrizaton Marketing, and possibility of the application. The diversification of post-modernization results in the birth of “Imagism” and the arrival of visual consumption. Furthermore, Adult’s Illustrated Book breaks the boundary of picture books for adults and for children. It crosses the border of the difference in races and cultures, and it creates the unlimited value of the combination between literature and fine art. This study, based on the relation among creativity, culture, consumption and marketing, discusses the views when Adult’s Illustrated Books adopt Illustrization Marketing. It is expected that: (1) to understand the background of Adult’s Illustrated Books development in Taiwan, and to realize the application of the essence of Adult’s Illustrated Books toward literature and design; (2) to analyze the trend as modern Illustrization applies to various formats of publication from Interpretation, Narration, and Audience Response Theory; (3) to discuss current Adult’s Illustrated products and audience reaction based on post-modern consumption model and esthetic experience; (4) to decipher the competitive market value of multi-format publication introduced by Adult’s Illustrated Books, to realize the opportunity of Illustrization application to the industry, and efficiency assessment. This study uses documentary analysis, texture analysis, and in-depth interview as the main study method. It analyzes the symbol and meaning represented by adult illustrated creation from design, culture, and consumption perspectives through related documents and theories. The study is divided into five main chapters. The first chapter is “Graphic Era,” its social and cultural impact under post-modernism. There are five sections in this chapter – the study background, the study motive and purpose, the study area and limitation, the term definition and study method. It focuses on graphic culture and daily life aesthetics influenced by post-modernism. In addition, it analyzes the industrial application of “graphical texture evolution” by focusing on the quality of graphic culture. Chapter Two emphasizes on the view and creativity of adult’s picture books. It covers the discussion of culture network and social structure in “Graphic era” based on adult illustrated production. It divides into three sections. The first section is the social and culture value of adult’s picture books, studied from two aspects – the development of adult illustrated book, and the sociological and cultural meaning. The second section covers the implication of adult’s picture books, analyzed from two areas – the popularity of global adult illustration creativity and the format of adult illustrated products. The third section covers the multiple layers of visualization that adult illustrated books represent, focused on – adult illustrated products discussion and critiques, and the influence of adult illustration creativity against fine art design. The third chapter is the expression of combination between contemporary adult illustration creativity and literature concept. There are three sections in this chapter. The first section analyzes the definition of contemporary adult illustrated books texture in a narrative fashion. With the in-depth interview, the study concludes current market of adult’s picture books. The second section discusses (1) the management of adult’s picture books consumption, (2) the value of adult’s picture books applies to product. The third section concerns (1) the application of personalized product, (2) the influence of adult’s picture books to the operators. It not only last the value of art work, but also applied art with popular life. Chapter Four discusses the multi-format fashion introduced by the combination of adult illustrated creativity and Illustrization Marketing. This chapter is divided into three sections. The first section discusses the impact and development of cultural expenditure brought by the adult illustration creativity. It raises two points of view. One is that the post-modern marketing trend which starts from the audience. The other is that with understanding the value of esthetics merchandises, one should realize the mental factor of audiences as a consumer. The second section states the creative thoughts and business opportunity of Illustrization Marketing. The purpose of this section is to understand the culture sense and symbolic meaning behind the adult illustration creativity. The third section covers the effectiveness assessment and expectation of Illustrizaton Marketing. Actual cases are introduced and analyzed to prove the potential market value; furthermore, an in-depth assessment of brand-name image establishment and application opportunity is stated. Altogether, the concept of Illustrization Marketing is a whole new idea. Its purpose is to guide the essence of Illustrization to the marketing methods in order to customize the unique image of an enterprise, individual, merchandise or service. After the analysis from this study, as an application of creative texture, there exists a close relation between modern adult illustrated books, Illustrization Marketing, and social and cultural background. Not only does this represent the coming age of diversity-respect and difference-focus, but it also means the rise of deconstructive visual effects. With the trend of modern design, the core of adult illustration creativity resides in people silently and gradually. It already becomes the essence of pop culture. At last but not least, this study leads to a conclusion it is expected that concept of Illustrated Marketing shall assist in Taiwan’s industry development in every aspect. It will bring up the actual maximum profit to the society efficiently, especially toward international trade business which remains a challenge against Taiwan’s current economical structure.