| Summary: | 碩士 === 國立臺東大學 === 健康促進與休閒管理碩士在職專班 === 96 === Abstract
The aim of this research is to understand the tourist satisfaction of coastal recreational activities in Green Island. Different environmental setting attributes are applied to investigate the relation between tourist attributes and the multiple/overall satisfaction. The foundational information of tourists and the satisfaction data are collected to assist local authority and tourism business society as a reference to improve the tourism industry.
The physical environment of Green Island and relative knowledge are studied to be the foundational research background. The conclusions iterated by 402 valid questionnaires with a statistic software “SPSS 12.0” are listed below：
1. Most of the tourists in Green Island are highly educated, unmarried, medium income, students, industrial employee and from northern Taiwan.
2. 60% of tourists are Foreign Independent Tourist (FIT), 40% join the Group Inclusive Tour (GIT), they are mainly accompanied by friends, colleagues and schoolmates. Most of them are experienced in coastal recreational activities and interested in natural environment tour.
3. The order of multiple satisfaction of different environmental setting attributes concerned by tourists are physical, social, managerial and supporting facility environmental setting attributes.
4. The overall satisfaction is 79.1% “very satisfied” and “satisfied”, 29.4%“common” and 1.5% “unsatisfied”. 78.1% of tourists are willing to come back again and 85.1% of tourists would like to recommend Green Island to others as a recreational area.
5. The assumptions of significant differences between the overall coastal recreational satisfaction and social-attributes/traveling -characteristics are partially proved. The relation between the overall satisfaction and re-visiting willingness are medium positive correlated.
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