Interactive function designs in bank website : multi case study of internal bank websites

碩士 === 國立臺灣大學 === 圖書資訊學研究所 === 96 === A bank’s website is an important virtual channel for the bank to interact with its customers. A good design of website’s interactive functions enables the bank to keep their customers, to create more profits and marketing opportunities, and to provide the bank’s...

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Bibliographic Details
Main Authors: Li-Ju Tang, 唐麗如
Other Authors: 謝寶煖
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/04498701952224190996