| Summary: | 碩士 === 國立臺灣藝術大學 === 造形藝術研究所 === 96 === Abstract
This study on aluminum wheels analyzes the quantitative relationship between external vehicle wheel design and human perception through Kansei engineering. The study was divided into three phrases and ten steps. The first phrase was the "selection of perception descriptions and wheel shape elements", which contained four steps, i.e., perception description collection, sample image collection, building of sample wheel semantic scope and the selection of wheel shape elements. The second phase was the “survey and analysis of the perception of static wheel images”, which consisted of three steps, i.e., perception survey of static wheel images, analysis of the perception of static wheel images and design of dynamic wheel image experiment. The third phase was the "survey and analysis of the perception of dynamic wheel images", which consisted of three steps, i.e., survey of dynamic wheel images, analysis of the perception of dynamic wheel images and the comparison of static and dynamic wheel image perceptions. Questionnaires were used in the collection of perception descriptions, the establishment of semantic scope and the relationship analyses. The factor analyzing method from statistics was used to build the semantic scope, while multiple regression analysis was used in the relationship analysis between the descriptions and the wheel shape elements.
The result of the analysis showed that: The wheels shaped elements with the most significant effect on static perception were “spoke design and spacing” and “rim layer number”. The factors that were most crucial on dynamic wheel image perceptions were “spoke design and spacing”, “rim layer number”, “spokes curve” and “spoke and lip connection points”. Adjustment on some of the design elements can raise or reduce the 10 most important perception pairs found in the study, they are light or heavy, angled or curved, luxury or sample, artistic or rough, sporty or peaceful, practical or decorative, modern or classic, young or old, speedy or slow and unique or ordinary. Apart from that, in the analysis of static wheel image, it was found that there were huge perception differences between males and females on "spoke curve geometry” and "spoke design and spacing". The perceptions on individual static and dynamic wheel images of different respondents also varied significantly. The most influential elements were “offset and rim diameter ratio”, “spoke curve”, and “spoke and lip connection points”. The effects of other design elements on perception were not obvious.
The study was limited by the samples that were overwhelmingly focused on the youths in Taipei. Further study needs to be carried out in order to determine whether the results are applicable to all other parts of Taiwan, including middle-aged customers.
Keywords: Vehicle alloy wheel, Kansei engineering, perception, dynamic images, static images
|
|---|
