Strategy-aligned Fuzzy Competitive Analysis Approaches for Market Segment Evaluation and Selection
博士 === 國立臺灣科技大學 === 工業管理系 === 96 === This study utilizes the generic strategies matrix, and the Five Forces analysis to link the capability of firms with the strategies of the market to identify the strategy-aligned criteria for market segment evaluation and selection. A fuzzy assessment approach an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02707421132193460932 |