Summary: | 碩士 === 國立臺灣科技大學 === 財務金融研究所 === 96 === Abstract
In this study uses international tourist hotels in Taiwan from 1997 to 2006 as samples and these samples are classified as group background and chain-operated and room size. By using the three-stage data envelopment analysis (DEA) removal of environmental factors and statistical error, we want to look at the only remaining management impact of the efficiency value to reflect the true elements of management efficiency, productivity changes and then the total dismantling change in technical efficiency and technical changes to analyze the changes in productivity, and finally using super-efficiency model to measure efficiency ranking.
This study concluded that:(1) In the first and third stage, hotels with Group background are operating more efficiency than hotels without group background but only the difference in third stage is significant. Furthermore, group is not the main determinant of the efficiency of international tourist hotels in Taiwan.(2) According to the SFA analysis, the differences between the three input variables in city or resort areas have significant differences, and both are factors that cause hotels in this environment will increase its investment variance and it is a waste of resources.(3) In addition, the factor of operation type significantly affects hotel efficiency, whereby the efficiency of chain-operated hotels and small scale hotels are higher than that of independent hotels and large scale hotels in first and in third stage.(4) In the third stage of the super-efficiency model ranking, there are some hotels that have been allocating resources between the input and output properly in the last 10 years, causing an increase in efficiency ranking. Some examples are the Gloria Prince Hotel Taipei, Brother Hotel, Astar Hotel Hualien and Caesar Park Hotel Taipei. However, there are some hotels that have failed to allocate their resources between the input and output properly, causing a fall in ranking and the examples are Ta Shee Hotel and the Tainan Hotel.
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