| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 96 === Continuously powerful to grow up demand with PND have, the vying for entering successively of the related vendors who attract the entering industry newly, make the market competition increased, under the high competition, how every manufacturer or vendors show their talent from the environment with keen competition, only strengthen the quality of service for customer, direct against the demands of different customers, offer diversified services, and then it is important to improve the customer satisfaction and loyalty.
This research will quote Kano model in quality of PND as the research object with the general user. This text probes into the characteristic of the quality of PND at first, then utilize the categorised method of Kano to design the questionnaire, sampling survey consumers, find out different quality characteristics of the quality of PND. Per investigation result First,quality in PND shows more with One-dimensional quality, Secondly ,the result as Indifferent and must quality. From the consumption ethnicity under more different demographic parameters to the difference on Kano metric attribute view, find every ethnicity paid attention to quality take item to some extent different , this text finally find out glamour quality and key of quality index, regard making as PND to how improve quality and improve customer satisfaction of direction for manufacturers.
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