A Study of innovative management of the strategy and the virtual shopping of Cross-channel

A Study of innovative management of the strategy and the virtual shopping of Cross-channel

碩士 === 國立臺灣科技大學 === 管理研究所 === 96 === Recently, retail enterprises are using multi channel management in order to enhance enterprise's competitive advantage and increase innovative customer's value. However, some proprietors hesitate about the business result in implement multi channel mana...

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Bibliographic Details
Main Authors:	Ching-ling Liang, 梁錦玲
Other Authors:	Chiung-ju Liang
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/65524766493094945636

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