Exploring the Linkages of Design Resources, Design Capabilities, and Design Competence: A Case Study of Duckimage

• Main Authors: Pai-yu Chang, 張百佑
• Other Authors: Tung-Jung Sung
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/11153147067305287118

碩士 === 國立臺灣科技大學 === 設計研究所 === 96 === Although the past studies noted that competitive advantages in a firm root in its competence which includes a set of distinctive capabilities, there were few empirical studies which could demonstrate the linkages between design resources, design capabilities, and design competence. Thus, through a case study on Duckimage as a Taiwanese design consultancy company which had won over 40 international design awards within five years (from 2003 to 2007), the main purpose of this study is to explore the contents and linkages of design resources, design capabilities and design competence in the Duckimage based on competence-base view (CBV) theory. The findings of this study first confirm that the tangible design resources of the Duckimage are manpower, cash flow, and design facilities, while her intangible design resources include design technology, design experience, company reputation, management mechanism, and the supplier’s (or client’s) relationship. Among them, “company reputation” is the most key design resource in the Duckimage. Secondly, this study further identifies four design capabilities in the Duckimage. They are: 1) design function, 2) design aesthetics, 3) design technology, and 4) design quality. Under design technology, “development and application of new material” is her most key design capability. Thirdly, this study discovers “across-function”, “across-product”, and “across-business” design competence in the Duckimage. Among them, “across-business” is the most collective design competence in the Duckimage. Fourthly, “human resources”, “design experience” and “company reputation” have the effects on all design capabilities in the Duckimage. Finally, all design capabilities have the effects on all design competence in the Duckimage. Additionally, the study also discusses the implications of these findings and suggests several avenues for future research.