The effect of Sharing of internet knowledge to customer loyalty
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === This study empirically examines the effect between sharing of internet knowledge and customer loyalty. It was to investigate the effects by randomized polling and sampling is focused on the user who can access internet. This study use internet questionnaire and...
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ndltd-TW-096PCCU03210232017-04-09T04:33:24Z http://ndltd.ncl.edu.tw/handle/48319709681913094574 The effect of Sharing of internet knowledge to customer loyalty 網路知識分享對顧客忠誠度的影響 Hsiao-Chen Chiu 邱筱甄 碩士 中國文化大學 國際企業管理研究所 96 This study empirically examines the effect between sharing of internet knowledge and customer loyalty. It was to investigate the effects by randomized polling and sampling is focused on the user who can access internet. This study use internet questionnaire and paper questionnaire, it tested in 350 people, and 317 effective samples were received. The followings are the conclusions. Word-of-mouth, browse frequency and content richness of Sharing of internet knowledge have the most influence to the customer loyalty. Through add internet involvement to be a moderator, sharing of internet knowledge will affect customer loyalty. Word-of-mouth of sharing of internet knowledge is better, the customer loyalty will be higher, browse frequency of sharing of internet knowledge is higher, the customer loyalty will be higher, and content of internet knowledge is richer, the customer loyalty will be higher, too. That can know, internet involvement has moderated to sharing of internet and customer loyalty. Shin-Chin Chen 陳世晉 2008 學位論文 ; thesis 94 zh-TW |
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碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === This study empirically examines the effect between sharing of internet knowledge and customer loyalty. It was to investigate the effects by randomized polling and sampling is focused on the user who can access internet. This study use internet questionnaire and paper questionnaire, it tested in 350 people, and 317 effective samples were received.
The followings are the conclusions. Word-of-mouth, browse frequency and content richness of Sharing of internet knowledge have the most influence to the customer loyalty. Through add internet involvement to be a moderator, sharing of internet knowledge will affect customer loyalty. Word-of-mouth of sharing of internet knowledge is better, the customer loyalty will be higher, browse frequency of sharing of internet knowledge is higher, the customer loyalty will be higher, and content of internet knowledge is richer, the customer loyalty will be higher, too. That can know, internet involvement has moderated to sharing of internet and customer loyalty.
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author2 |
Shin-Chin Chen |
author_facet |
Shin-Chin Chen Hsiao-Chen Chiu 邱筱甄 |
author |
Hsiao-Chen Chiu 邱筱甄 |
spellingShingle |
Hsiao-Chen Chiu 邱筱甄 The effect of Sharing of internet knowledge to customer loyalty |
author_sort |
Hsiao-Chen Chiu |
title |
The effect of Sharing of internet knowledge to customer loyalty |
title_short |
The effect of Sharing of internet knowledge to customer loyalty |
title_full |
The effect of Sharing of internet knowledge to customer loyalty |
title_fullStr |
The effect of Sharing of internet knowledge to customer loyalty |
title_full_unstemmed |
The effect of Sharing of internet knowledge to customer loyalty |
title_sort |
effect of sharing of internet knowledge to customer loyalty |
publishDate |
2008 |
url |
http://ndltd.ncl.edu.tw/handle/48319709681913094574 |
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