A study on the relationship among the Country of manufacture of Image, Fashion consciousness, Ethnocentrism, and Customer's PurchaseIntention- An example for cellular phone
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === The purpose of this study is to explore the relations betweens the country of image, fashion consciousness, ethnocentrism, and customer's purchase intention. Also, this study engages to clarify if the influences of customer's purchase intention is eth...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50257379535546966298 |