Summary: | 碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 96 === For past few years,Ministry of National Defense prepared a set of policies for promoting “national defense education for every citizen”,strengthen citizen’s recognition and support for our national military .This set of policies has two major focuses.One
is “A trip to understand National Defense”,which is to held activities to open camp area to people. This activity is not only
creates for providing citizens the actual experience about participating military life,but also providing related sense of value on sensation, feeling,thinking and action.Based of the concept of“Experiencing Marketing”,the citizens are able to higher their
sense of National Defense,understand the symbolism of developing National Defense,have broader knowledge and better personalities.
After citizens actually experience the brand image of troop and National Defense,they will have better understanding of the meaning
delivered from Education of National Defense.
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